In 1950, French entrepreneur Marcel Bich revolutionized writing by producing the original BIC Cristal ballpoint pen, with smooth and clean writing. Its innovation lies in the wonderful combination of 3 elements: a tip, a perfectly spherical ball and a high-quality ink made in Bic factories. Since then, the company has constantly optimised its Cristal pen to guarantee impeccable quality. Over the years, it becomes lighter and its internally made ink is constantly optimised to allow for even smoother writing. This pen writes up to 2 times longer than most standard ballpoint pens. A universal object that has been known and loved by all for decades, the BIC Cristal pen has become the daily life of millions of men and women, students, professionals and designers around the world, bringing them satisfaction with every use. Iconic, it is even exhibited at the Museum of Modern Art in New York (MoMA) and the Museum of Modern Art/Centre Georges Pompidou in Paris where its timeless design continues to fascinate. Because only BIC does as good as BIC.