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The Design of Everyday Things: Revised and Expanded Edition Paperback – 5 November 2013

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"Even classics can be updated and improved ... Highly recommended."--Choice

"This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading."--Patrick Whitney, Dean, Institute of Design, and Steelcase/Robert C. Pew Professor of Design, Illinois Institute of Technology

"Twenty-five years ago The Design of Everyday Things was instrumental in orienting my approach to design. With this latest revised and expanded edition, Don Norman has given me a host of new ideas to explore as well as reminding me of the fundamental principles of great and meaningful design. Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published."--Tim Brown, CEO, IDEO, and author of Change by Design

"Design may be our top competitive edge. This book is a joy--fun and of the utmost importance."--Tom Peters, author of In Search of Excellence

About the Author

Donald A. Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computer's Advanced Technology Group, and his many books include Emotional Design, The Design of Future Things, and most recently, Living with Complexity.

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Most helpful customer reviews on 4.4 out of 5 stars 361 reviews
Conure fan
1.0 out of 5 starsCan't stand this book
September 15, 2018 - Published on
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63 people found this helpful.
4.0 out of 5 starsConceptually interesting, somewhat poorly written.
May 14, 2017 - Published on
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36 people found this helpful.
M. Killebrew
1.0 out of 5 starsThis is a book that could be a pamphlet
August 20, 2018 - Published on
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18 people found this helpful.
julia johnston
3.0 out of 5 starsThis is so annoying to me I don't know if I can finish ...
March 9, 2017 - Published on
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35 people found this helpful.
5.0 out of 5 starsA UX Bible
December 21, 2016 - Published on
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24 people found this helpful.