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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Hardcover – 10 May 2007

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"A short read that should be on every entrepreneur's book list."

"Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons."--Chris Anderson, author of The Long Tail

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of and a very popular lecturer. He writes one of the most influential business blogs in the world at

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Most helpful customer reviews on 4.2 out of 5 stars 636 reviews
Drew Knox
1.0 out of 5 starsA dippy little book
October 18, 2018 - Published on
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21 people found this helpful.
5.0 out of 5 starsAbsolutely perfect. One of the most satisfying reads ever
September 7, 2017 - Published on
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20 people found this helpful.
John R. Aberle
5.0 out of 5 starsStrategic Quitting Isn't Failing but Rather a Change in Tactics
March 17, 2018 - Published on
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12 people found this helpful.
Robin Landry
5.0 out of 5 starsShort and sweet and wise
July 4, 2018 - Published on
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10 people found this helpful.
1.0 out of 5 starsUseless dreck
June 17, 2019 - Published on
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4 people found this helpful.