- Hardcover: 80 pages
- Publisher: Portfolio; 1St Edition edition (May 10, 2007)
- Language: English
- ISBN-10: 1591841666
- ISBN-13: 978-1591841661
- Product Dimensions: 5.2 x 0.5 x 7.3 inches
- Shipping Weight: 204 g
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #4.698 in Books (See Top 100 in Books)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Hardcover – 10 May 2007
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"A short read that should be on every entrepreneur's book list."--Entrepreneur.com"Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons."--Chris Anderson, author of The Long Tail
About the Author
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.
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I too have heard Vince Lombardi's famous advice throughout my lifetime: "Winners never quit; quitters never win." Like most great sounding platitudes, they aren't complete or in-depth This book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), teaches you that you need to quit strategically under two major conditions, you are in a cul-de-sac (dead end) or about to face a cliff. Otherwise, to be the best in "the world," you need to push through the "dip" or find the shortcut through it. Quitting strategically isn't failing; it's conserving your energy and resources to go after a dip you can push through.
I particularly liked that he also specified that you need to evaluate your available resources and the size of the marketplace and the size of your competition in that marketplace. Define a "world" that you can be the best in, as Sara Lee did. "In the Netherlands, a much smaller market, Senseo has reached a 40-percent market share of all households."
This would be a great book to learn in say--middle school when it would do you some serious good while making your way through the rigors of an education. Schools mostly teach us to get slough it out for the grade no matter what--which can be good in school, but a disaster when you're sticking with a dead-end job for the health insurance. And horrible to wake up retired with all of your passion spent someone else's dream.
Godin talked about the Dip keeping out the weak-willed so that those who make it are rewarded because of their scarcity. Good words.
Godin talks about how a person would have to give up a decade of their life to their goal--without the distractions of a 'balanced' life. You can't have it all unless you've convinced someone else to give up their dreams to help them realize yours. That role was once relegated to wives, who raised children allowing husbands to dedicate themselves to their job/passion unhindered by the daily druggery of life.
The Dip reminds me of Jospeh Campbell's work, The Hero's Journey. At each door of the journey, the hero must walk through a door guarded by a guardian who embodies what the hero fears most of all. It's all about working through your fears--including the dark night of the soul--in order to finish the journey. The Dip appears to the 'dark night of the soul', your deepest fear, and it's the reason most people prefer to settle, because what's inside of us is the scariest journey of all.
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