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How to Create an Idea If You Are Not Ogilvy: The Secret Weapons of Advertising Paperback – 30 April 2019

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Product details

  • Paperback : 150 pages
  • ISBN-10 : 3838212339
  • ISBN-13 : 978-3838212333
  • Product Dimensions : 14.81 x 0.99 x 21.01 cm
  • Publisher : ibidem-Verlag, Jessica Haunschild u Christian Schon (30 April 2019)
  • Language: : English

Product description


It is fascinating to see how different cultures seem to embrace the same techniques for generating ideas to communicate to their audiences.--John Bayley, creative director of Ogilvy & Mather London

It's a lifetime achievement to be mentioned in the book of Russian Ogilvy.--Sudhakar Etrouth, creative and art director

This book is very well structured, full of useful techniques for creatives or just curious people. I think it's an essential book for anyone in the marketing industry.--Luca d'Alesio, creative director

Alexey Ivanov simply explains complex things in advertising. The abundance of examples and an easy language make bestsellers out of his books.--Forbes Russia

If you are in advertising--read this book. If you want to make it your career--read this book. Finally, if you are just interested in advertising--read this book.--Igor Kirikchi, CEO of BBDO Moscow

About the Author

Alexey Ivanov, PhD, has worked at BBDO, Publicis United Campaigns, Y&R. He is the director of MasterUm (, a creative agency with experience in face-to-face sales. Ivanov, who is included in the rating of experts of the Russian Federation ( and a member of the Moscow Union of Journalists, co-owns 11 patents and is the author of 16 books on advertising and marketing.

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