- Paperback: 160 pages
- Publisher: Penguin Books Ltd (January 27, 2005)
- Language: English
- ISBN-10: 9780141016405
- ISBN-13: 978-0141016405
- ASIN: 014101640X
- Product Dimensions: 7.8 x 0.4 x 5.1 inches
- Shipping Weight: 45.4 g
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #1.395 in Books (See Top 100 in Books)
Purple Cow: Transform Your Business by Being Remarkable Paperback – 27 January 2005
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About the Author
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.
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Most helpful customer reviews on Amazon.com
The glaring problem that there seems to be at least one or two very obvious typos on every page. Whether it is the misspelling of a word, a space before a question mark, or a period missing at the end of the paragraph, it makes the text harder to read.
The simple mistakes in this book are ridiculous. It almost looks like it was never edited before it was put into a Kindle book. As a writer myself, I know that if I’m going to publish something for sale, I damn well better have a second set of eyes go through a manuscript before I actually take it to market. It’s a bit offensive that they charged $15 for this, when they clearly didn’t spend any money on editing.
This book is from 2007, but the message is still very loud and clear. Stand out and get noticed! There are so many products out there these days and many are pretty the same. What makes them different? It's the COW, they are creating, planning and milking that baby to the bank. There are many ways to stand out, I like how this book has a few case studies and explains how these companies stood out and dominated a sometime saturated market.
I read a lot of business books and marketing books and this one for sure is a must have. The information contained in this book provides lots of value and it can help any business do better. I almost done with the book, but had to give kudos to the writer for writing such a great book that WILL help businesses IF they WANT to help themselves!!!! Buy the book!!!!