Start With Why: How Great Leaders Inspire Everyone To Take Action Paperback – 6 October 2011
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From the Publisher
Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
Because in business it doesn't matter what you do, it matters why you do it.
Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.
This book is for anyone who wants to inspire others, or to be inspired.
Over one million copies sold worldwide.
'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within
Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last, Together is Better and The Infinite Game which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small start-ups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others.
Most leaders know WHAT their organisation does, some know HOW, but very few know WHY.
A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes
One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes
A powerful and penetrating exploration of what separates great companies and great leaders from the rest
About the Author
- ASIN : 0241958229
- Publisher : imusti; Reprint edition (6 October 2011)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 9780241958223
- ISBN-13 : 978-0241958223
- Dimensions : 19.8 x 12.9 x 1.56 cm
- Best Sellers Rank: #101 in Books (See Top 100 in Books)
- #1 in Elections & Political Process
- #2 in History & Surveys of Philosophy
- #3 in Philosophy Movements
- Customer reviews:
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I find it funny that a book about WHY missed out on mentioning something called, "The theory of 5 Whys"- Look it up, it is something a lot of companies use to brainstorm problems. It also has no comment on Friedrich Nietzsche - "He who has a WHY to live for can bear almost any HOW." I believe what applies to life also eventually applies to business life.
And as it is a business book, its only focus is on the importance of WHY in businesses and large scale social movements. There is no example of how this concept affects and benefits an individual on a more personal scale - i.e. in relationships, health, etc. Chapter 13 - where the author shares his own story of arriving at this concept is the only place where he has touched on it in a lukewarm manner. Though, I believe there is another book follow-up book called 'Find Your Why' for the same purpose. If you are looking for a personal WHY, do read Stephen Covey's - The 7 Habits of Highly Effective People.
Should you read the book, if you have watched the TED talk?
- Yes, if you are looking for more detailed examples and studies and researches. Though a lot of it is focused on Apple and Southwest Airlines and Walmart.
- No, if you already have a clear sense of WHY in everything you think, say and do. (i.e. self-awareness)
[I bought a paperback version by Portfolio Penguin, and the fonts, binding and print are all okay]
Ärgerlich ist, dass der Inhalt des Buches auf 20 Seiten gepasst hätte und dass es keinerlei Anleitung gibt, wie der Leser, denn für sich selbst das Why/How/What definieren kann. Dafür muss man wohl einen überteuerten Workshop von Sinek buchen. Fazit: 20% interessante Gedanken, 80% aufgeblasene Zeitverschwendung.
I'd save your money and watch the Ted talk instead.
If it gets better I'll update my review.
I had seen the Ted Talk by the author and was compelled to order this one. Although i would say that the Ted Talk is enough to understand this message and you don't really need to read this entire book unless you really want to.