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Start With Why: How Great Leaders Inspire Everyone To Take Action Paperback – 6 October 2011

by Simon Sinek (Author)

21,288 ratings

in Elections & Political Process

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Simon Sinek'S Recent Video On 'The Millennial Question' Went Viral With Over 150 Million Views. Start With Why Is A Global Bestseller And The Ted Talk Based On It Is The Third Most Watched Of All Time. Why Are Some People And Organisations More Inventive, Pioneering And Successful Than Others? And Why Are They Able To Repeat Their Success Again And Again? In Business, It Doesn'T Matter What You Do, It Matters Why You Do It. Start With Why Analyses Leaders Like Martin Luther King Jr And Steve Jobs And Discovers That They All Think In The Same Way - They All Started With Why. Simon Sinek Explains The Framework Needed For Businesses To Move Past Knowing What They Do To How They Do It, And Then To Ask The More Important Question-Why? Why Do We Do What We Do? Why Do We Exist? Learning To Ask These Questions Can Unlock The Secret To Inspirational Business. Sinek Explains What It Truly Takes To Lead And Inspire And How Anyone Can Learn How To Do It.

Print length

256 pages
Language

English
Publisher

imusti
Publication date

6 October 2011
Dimensions

19.8 x 12.9 x 1.56 cm
ISBN-10

9780241958223
ISBN-13

978-0241958223
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From the Publisher

Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.

This book is for anyone who wants to inspire others, or to be inspired.

Over one million copies sold worldwide.

'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within

Simon Sinek

Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last, Together is Better and The Infinite Game which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small start-ups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others.

Most leaders know WHAT their organisation does, some know HOW, but very few know WHY.

Product description

Review

This book is so impactful, I consider it required reading -- Tony Robbins, bestselling author of Awaken The Giant Within

A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes

A powerful and penetrating exploration of what separates great companies and great leaders from the rest

About the Author

Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last and Together is Better which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small start-ups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED talk based on Start with Why is the third most popular video of all time on TED.com, with more than 35 million views.

Product details

ASIN ‏ : ‎ 0241958229
Publisher ‏ : ‎ imusti; Reprint edition (6 October 2011)
Language ‏ : ‎ English
Paperback ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 9780241958223
ISBN-13 ‏ : ‎ 978-0241958223
Dimensions ‏ : ‎ 19.8 x 12.9 x 1.56 cm

Best Sellers Rank: #101 in Books (See Top 100 in Books)
- #1 in Elections & Political Process
- #2 in History & Surveys of Philosophy
- #3 in Philosophy Movements

Customer reviews:
21,288 ratings

Customer Reviews

4.6 out of 5

21,288 global ratings

5 star		76%
4 star		14%
3 star		6%
2 star		2%
1 star		2%

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Top reviews from United Arab Emirates

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Mutaz Al Mofleh

It is dirty!!!

Reviewed in the United Arab Emirates 🇦🇪 on 16 December 2022

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The cover and sides of books are dirty?

Reviewed in the United Arab Emirates 🇦🇪 on 7 March 2022

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Inpressive

Helpful

Abdullah

A quick and inspiring read!

Reviewed in the United Arab Emirates 🇦🇪 on 16 December 2020

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A great read if you're looking for some inspiration and motivation!

Reviewed in the United Arab Emirates 🇦🇪 on 2 June 2021

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NICE BOOK

Reviewed in the United Arab Emirates 🇦🇪 on 29 October 2022

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Great Book for entrepreneur

One person found this helpful

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.

Brilliant insights hidden in tedious repetition.

Reviewed in India 🇮🇳 on 9 September 2017

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Loved the TED talk. And loved parts of this book. The only problem is - this book would have taken up less than 100 pages to convey its message clearly. WHY did it have to be 225 pages? I have no idea. Some sentences like, "People don't buy what you do; they buy why you do it" are repeated so many times, I have lost count. If someone were to wake me from my sleep, I'd probably be repeating that sentence.

I find it funny that a book about WHY missed out on mentioning something called, "The theory of 5 Whys"- Look it up, it is something a lot of companies use to brainstorm problems. It also has no comment on Friedrich Nietzsche - "He who has a WHY to live for can bear almost any HOW." I believe what applies to life also eventually applies to business life.

And as it is a business book, its only focus is on the importance of WHY in businesses and large scale social movements. There is no example of how this concept affects and benefits an individual on a more personal scale - i.e. in relationships, health, etc. Chapter 13 - where the author shares his own story of arriving at this concept is the only place where he has touched on it in a lukewarm manner. Though, I believe there is another book follow-up book called 'Find Your Why' for the same purpose. If you are looking for a personal WHY, do read Stephen Covey's - The 7 Habits of Highly Effective People.

Should you read the book, if you have watched the TED talk?
- Yes, if you are looking for more detailed examples and studies and researches. Though a lot of it is focused on Apple and Southwest Airlines and Walmart.
- No, if you already have a clear sense of WHY in everything you think, say and do. (i.e. self-awareness)

[I bought a paperback version by Portfolio Penguin, and the fonts, binding and print are all okay]

435 people found this helpful

S. Ahrens

Viel heiße Luft

Reviewed in Germany 🇩🇪 on 15 January 2019

Verified Purchase

Warum alle diese doch recht einfachen Gedankengang des "Why" so abfeiern, erschließ sich mir nicht. Der Gedankengang, dass Marken sich über andere Faktoren außer dem Preis und vermeintlicher Benefits abgrenzen müssen, ist allgemein klar und wird im Buch etwas zu ausführlich (eigentlich durchgehend) erklärt. Und ein "Why" kann dabei helfen. Seine Thesen stützt er – wie so viele andere Markentheoretiker – im wesentlichen auf den Erfolg von Apple. Wie viele Bücher schon den Erfolg von Apple analysiert haben und ihre eigene These dazu nützen, ist mittlerweile unüberschaubar. Aber nur weil Apple den Kunden ein "Why" bietet, sind sie nicht erfolgreich, das ist zu kurz gedacht und das sollte absolut jedem bekannt sein. Dann könnte ja jeder den einfach Erfolg kopieren.
Ärgerlich ist, dass der Inhalt des Buches auf 20 Seiten gepasst hätte und dass es keinerlei Anleitung gibt, wie der Leser, denn für sich selbst das Why/How/What definieren kann. Dafür muss man wohl einen überteuerten Workshop von Sinek buchen. Fazit: 20% interessante Gedanken, 80% aufgeblasene Zeitverschwendung.

93 people found this helpful

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Ruben

Good content

Reviewed in the United Kingdom 🇬🇧 on 20 May 2023

Verified Purchase

The author has given a very in depth analysis & explanation about the driving forces of a successful business for instance Why = Belief/Vision/Purpose, How = Actions and What = Results of Actions. Now this ain't it!!!, there is much more than what I have tried to explain about this book and to know more please take the pain of reading it.

Sara

Watch the Ted talk instead of buying this book

Reviewed in Canada 🇨🇦 on 7 August 2019

Verified Purchase

I was really looking forward to this book but I'm only on page 60 and I'm ready to chuck it (but I won't I'll finish it) this book is so dry to read. The author over uses Apple for about 90% of his examples. I never thought I'd get tired of hearing about Apple.
I'd save your money and watch the Ted talk instead.
If it gets better I'll update my review.

45 people found this helpful

Smith

This book thoroughly explains why you should start with WHY ...

Reviewed in India 🇮🇳 on 22 June 2018

Verified Purchase

This book thoroughly explains why you should start with WHY. The author mentions the golden circle of Why How What and the way human minds work. He established a connection between these two by providing relevant examples of Apple and precisely Steve Jobs, The Wright Brothers, South-West Airlines and many more.
I had seen the Ted Talk by the author and was compelled to order this one. Although i would say that the Ted Talk is enough to understand this message and you don't really need to read this entire book unless you really want to.

48 people found this helpful

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Start With Why: How Great Leaders Inspire Everyone To Take Action Paperback – 6 October 2011

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From the Publisher

Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Simon Sinek

Most leaders know WHAT their organisation does, some know HOW, but very few know WHY.

Product description

Review

About the Author

Product details

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Top reviews from United Arab Emirates

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