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Whatever You Think, Think the Opposite Paperback – 10 March 2006

4.3 out of 5 stars 76 ratings

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About the Author

Paul Arden was an author and the Executive Creative Director of the prolific advertising agency Saatchi & Saatchi. He attended Beckenham Art College and worked for agencies such as Ogilvy & Mather and Doyle Dane Bernach before landing at Saatchi & Saatchi in 1979 as an art director. In his 14 years at the agency he developed major campaigns for British Airways, Toyota, Nivea, Fuji, and more. His three self-help books--It's Not How Good You Are, It's How Good You Want to Be; Whatever You Think, Think the Opposite; and God Explained in a Taxi Ride--focus on strategies for business and personal growth. He died in 2008.

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Most helpful customer reviews on 4.3 out of 5 stars 76 reviews
Amazon Customer
3.0 out of 5 starslike a senior design student's final project if said student ...
January 17, 2016 - Published on
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4 people found this helpful.
Allan S.
3.0 out of 5 starsInspirational sound bites, but just OK for someone who reads a lot of self-improvement books
February 22, 2017 - Published on
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9 people found this helpful.
5.0 out of 5 starsIt is never too late to be creative and live your dreams
May 4, 2011 - Published on
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62 people found this helpful.
Erik Ljung
5.0 out of 5 starsGreat fun little inspiring read, great gift idea too.
June 28, 2018 - Published on
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Amazon Customer
5.0 out of 5 starsYes, think.
February 25, 2016 - Published on
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