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The Wide Lens: What Successful Innovators See That Others Miss Paperback – Illustrated, 25 June 2013

4.4 out of 5 stars 90 ratings

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Product details

  • Paperback : 278 pages
  • ISBN-10 : 1591846293
  • ISBN-13 : 978-1591846291
  • Dimensions : 13.77 x 2.03 x 21.23 cm
  • Reading level : 18 and up
  • Publisher : Portfolio; Updated ed. edition (25 June 2013)
  • Language: : English
  • Customer reviews:
    4.4 out of 5 stars 90 ratings

Product description


"Ron Adner is a breakthrough thinker. He zooms out to see more clearly how--and why--some innovations take hold, and others do not."

--Jim Collins, author of Good to Great

"Essential reading for innovators."

--Kirkus Reviews

"A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by."

--Publishers Weekly

"This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure."

--Clayton M. Christensen, Kim B. Clark Professor, Harvard Business School; author of The Innovator's Dilemma

About the Author

RON ADNER has spent the past decade studying the root causes of innovation success and failure. He is an award-winning professor of strategy at Dartmouth College, whose writings have appeared in the Wall Street Journal, the Financial Times, Forbes, and the Harvard Business Review.


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Most helpful customer reviews on 4.4 out of 5 stars 76 reviews
A Reader
5.0 out of 5 stars Business books that stand the test of time = high value
August 22, 2013 - Published on
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4 people found this helpful
M. Wilson
5.0 out of 5 stars Teaching with this book
January 15, 2014 - Published on
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3 people found this helpful
Tarak Modi
5.0 out of 5 stars A Holistic Look at Innovation Ecosystems
January 4, 2013 - Published on
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7 people found this helpful
J. Krajewski
5.0 out of 5 stars Great business cases, great framework, great tools
April 24, 2017 - Published on
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One person found this helpful
Jeff Lopes
5.0 out of 5 stars Read this before innovating!
March 6, 2017 - Published on
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