About the Book -
Some businesses succeed exceptionally and while others fail miserably. The script of success or failure gets written from day one when a business is started. Entrepreneurship as alternate to employment or extension of passion might sound exciting but enthusiasm alone is not enough for success. A few simple but basic checks and controls along with the right mind set, tenacity and patience make all the difference.
As Rome was not build in a day, do not expect overnight success in business venture. Growing a successful business is like nurturing a sampling slowly to a flourishing tree with years of love, care and dedication.
This book addresses the dos and the don’ts for start-ups at relevant levels of details for easy understanding.
About the Authors -
Sudeshna Banerjee is a Global Citizen, honors graduate in Mathematics, Masters in Finance and NLP Practitioner. She is experienced working in Finance department of Multinational companies like Unilever & Colgate Palmolive over 16 years. She runs her own accounting firm “Beyond Numbers” in Dubai that works with 500+ clients from 40+ nationalities. She has not only helped her clients understand numbers but helped them grow their businesses to the next level. Sudeshna believes every moment of our life is bestowed with wonderful gifts so long we have a curious mind.
Saurabh Pal is a Chemical Engineer by profession. He has worked with reputed Fortune 500 companies like Indian Oil Corporation in India & BP PLC in Dubai. He carries a mixed bag of operational, technical and contract management experience spread over two decades in the lubricant industry. He has a keen acumen for numbers and good project management skills. He enjoys travelling, photography and music. “Fit body and active mind” are his life mantra.
