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influence: The Psychology of Persuasion Paperback – 26 December 2006

4.5 out of 5 stars 1,730 customer reviews

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Influence should be required reading for all business majors.--Journal of Retailing

This book will strike chords deep in the hearts and psyches of all of us.--Best Sellers Magazine

The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology

For markters, this book is among the most important books written in the last ten years.--Journal of Mariketing Research

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

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Most helpful customer reviews on 4.5 out of 5 stars 1,726 reviews
Claude Whitacre author
5.0 out of 5 starsTo Anyone Reading One Of The One Star Reviews. This Book Is A New Classic.
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5.0 out of 5 starsA must read book on the science of persuasion.
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4.0 out of 5 starsIrony
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Thomas J. Quinlan
5.0 out of 5 starsThese are lessons I will use daily & impart to my family...
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